ROME CELEBRATES THE CENTENARY OF CASA BIXIO WITH AN EXHIBITION DEDICATED TO THE WELL-KNOWN COMPOSER CESARE ANDREA BIXIO
“CESARE ANDREA BIXIO – MUSIC AND CINEMA OF ITALY in the 20th century”
After the success achieved in Ravello, Spoleto, Naples, Florence and Pescara, the exhibition “C.A. Bixio – Music and Cinema in the Italian 20th century”, will appear at the Museo delle Arti e Tradizioni Popolari (Museum of Popular Arts and Traditions) at the EUR in Rome, on the occasion of Casa Bixio’s centenary.
Bixio’s family intends to celebrate the life and musical works of its founder Cesare Andrea Bixio, in order to carry on his memory and publicise the talent and insights of the great man. We can call him the “Record Man”, maybe a name the younger generation will not understand.
Few people know the man and the entrepreneur behind evergreen compositions such as: “Mamma”, “Parlami d’amore Mariù”, “Vivere”, “Una strada nel bosco”, “Violino Tzigano”, which have become milestones of Italian music and are popular and well-known throughout the world.
Cesare Andrea Bixio was among the first to understand the importance of Music Publishing, founding the first Italian music publishing company in 1920. In the 60s he set up Cinevox Record, the first record company dedicated to movie soundtracks that has produced legendary names such as Morricone, Piovani, Goblin, Emerson and Trovajoli over the years.
The exhibition is based around the cover artwork of Bixio’s most successful scores. These are true graphic masterpieces and represent the various artistic trends of their various periods.
The author’s notes accompany visitors on a journey full of images starting with the first records and music movies, with sequences of songs interpreted over the years by famous actors such as Vittorio De Sica, Totò and Anna Magnani and by great vocal performers such as Beniamino Gigli, Luciano Pavarotti, Mina, Andrea Bocelli.
Franco Bixio, son of the well-known composer says: “In 1932 my father managed to persuade film director Camerini to invent a scene in order to let the young actor Vittorio De Sica sing the “Parlami d’amore Mariù” song in the movie “Gli uomini che mascalzoni”, overcoming the opinion of the producer who did not want any songs in the movie. It became one of my father’s greatest hits and it made De Sica known as a chansonnier too. ”
The exhibition dedicated to Carlo Bixio, is the first of a number of initiatives that will be carried out throughout 2020 to celebrate the Centenary.
The activities planned to highlight this important milestone will take place in several Italian cities in which various events will be organized, including concerts, conferences, contests for young musicians – giving voice to artists who wish to show their creative talents – such as the Contest: “100 YEARS FOR THE FUTURE” created in collaboration with the MEI. Among the cities that will host those events: Naples, Milan and finally Venice, during its Film Festival.